The Saguaro Palm Springs
By Stamberg Aferiat Associates
Create a second “movie star” in a new state, with a similar, yet distinctive
vocabulary. Having developed the brand identity for The Saguaro Scottsdale, we
were tasked with applying it to a second property in Palm Springs, California
and resurrect a flailing property.
Akin to the Scottsdale property, we turned to the desert for the color palette
and organized the color in homage to the paintings of Victor Vasarely and
Yaacov Agam. In this way when the buildings are viewed from one direction, the
spectrum reveals itself in one way as compared to the opposite direction. The
effect on each balcony allows one to be encircled by counterpoints of the
spectrum, creating a warm, welcoming feeling. The balcony colors then inform
the palette of the guest rooms.
The Equipale lounge furniture, chosen especially for comfort and for being “of
the earth,” enhances the warm embrace of the guest rooms. The balcony colors
reappear on the doors of the guest rooms, enlivening the hallways and bringing
the color experience full circle.
PROJECT
Mojave Desert Wildflowers
on the San Jacinto
Mountains
DESCRIPTION
A 250-room 175,000SF
Hotel Renovation
and Branding
BUDGET
$1.9 Million
MATERIALS
Paint, White Oak,
Corrugated Metal,
Equipale Leather
SCOPE
Complete Architectural
Services, Interior Design,
Landscape Design,
Construction Administration,
Merchandise Design,
Furniture Design, Graphics,
Identity, Branding