Il progetto del nuovo museo d'arte contemporanea di Cleveland (the new MOCA) by Foreign Office Architects
Located at the intersection of Euclid Avenue and Mayfield Road, the new MOCA is a flagship project of Cleveland’s emerging Uptown district, a major urban-revitalization project undertaken by Case Western Reserve University; developer MRN, Ltd.; and other institutions in the University Circle neighborhood. The Museum will serve as a catalyst for creativity and growth in the area -which is home to one of the country’s largest concentrations of cultural, educational, and medical institutions - with greatly expanded educational and public programs, as well as imaginative collaborations with neighboring organizations and cultural partners.
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Designed by the internationally acclaimed firm Foreign Office Architects (FOA),
London. The nearly 34,000-square-foot, four-story structure is FOA’s first
major building in the United States, and its first museum.
Positioned within University Circle’s academic life, art school activity, and
cultural offerings, MOCA will realize its dynamic potential. It will infuse
this new district with energy and life, day and night. The building is designed
to showcase a program of internationally emerging art in flexible gallery
spaces. The lobby is designed as an urban living room, a place for visitors to
mingle, eat, shop, attend events, over the course of hours, or for brief
interludes in a busy day. There will be no admission charge to the first floor
space. It is a place to engage at no cost before proceeding on to view our
exhibitions for a modest fee. Evenings will be frequently animated by cultural
events staged in a multi-purpose room designed for maximum flexibility. The
building itself is a learning environment, infused at each level with education
offerings that range from low tech to high tech, from contemplative to
interactive, from solitary to group encounters. This building is an opportunity
to provide a 21st century model of an art museum that anticipates dramatic
shifts in how we learn, how we see, and how we socialize.
